Lost in Translation

Last week I wrote 15 tips for Twitter for business and nonprofit. It occurs to me that even before addressing how to use it, we should have a talk about what to expect and what is realistic when it comes to using Twitter.

There are a lot of people claiming they know the secrets to getting tons of followers and getting you rolling in the dough.

As with all things business: there is no secret. They are full of it. I already told you what you need to know and where to learn more if you are inclined. If they are promising secrets, see if that involves you buying something to learn the secret.

Yeah, I thought so.

And if they aren’t offering something directly for sale, they are probably making these claims in hopes of bumping their own numbers and site traffic.

So let’s talk a little about Twitter for business and nonprofit. Why use it at all? What are some ways to use it?

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New to Twitter and still not sure what to do about it? Are you staring at the screen thinking, “I don’t get it”?

Here are 15 tips to help you get more out of Twitter, especially if you are tweeting as a business or nonprofit.

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After helping 5 people through this process in the past few months, I realize it is time to make a post on the subject.

Let’s face it: Facebook has a confusing interface. It’s easy to get lost on their site. And they don’t seem to have an obvious way to create Business/Fan Pages if you are already logged into your account. Actually, I’ve only found the Fan page to create these by going through their Help section. (And from here on, we’re just going to call the Business Page what many refer to them as: Fan Pages. They are the same thing.)

And then there are two types of Facebook accounts for businesses and non-profits: Groups and Fan pages.

So first, a few decisions to make and then the how to… (more…)