Enfamil Demonstrates How NOT to Run An Email Marketing Campaign
Thursday, June 3rd, 2010Some of you may know, I had twins a while back. Anyone who has kids can tell you that you end up on mailing lists for all things baby very quickly. I get mail from companies I have no interest in doing business with, but birth records are public so there you are.
Add to that, stores such as Destination Maternity sell your contact information to other businesses. I suspect this how Enfamil, a formula manufacturer owned by Mead Johnson & Company, LLC, got a hold of my email address.
From here, marketing hijinks ensue.






