Lost in Translation

All web designers run across this at some point: a client has created something to sell and they want to make sure it won’t get stolen when they put it online.

Visual art, audio, video, poems, how-to’s, blogs, and other such materials are what we call IP or intellectual property. There is a lot of exaggeration and paranoia surrounding these items and the potential for theft/piracy.

Yes, there are means to prevent theft but none of it is 100% foolproof.

Here are a few facts about managing IP online

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I’m going to say something that may surprise a lot of you: just because you are in the retail business does not mean you have to sell your products online.

Sure, you’ll still need a web presence. But selling your products via the web is a whole other animal.

So how do you know if its time for you to start selling your products online?

Ultimately, this is a decision only you can make. However, I can give you the tools to aid in making a good decision.

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