Lost in Translation

I, like many others in my field, see the term Web 2.0 and cringe. More so when used inappropriately. Then we hear and see people in our own field using it inappropriately, and groan and smack our foreheads.

This, like a lot of lingo, is often thrown around without a real understanding of what it is and what it means.

Let me put it like this: I’ve avoided jobs where I saw postings from people stating they want someone who understood Web 2.0. Or that they wanted a Web 2.0 website. Because I would have to ask them, “What do you mean by Web 2.0? What does Web 2.0 mean to you in this context?”. And they’ll decide that I’m the idiot here and clearly I don’t know anything. After all, EVERYONE knows what Web 2.0 is, right?

It is almost physically painful for me to hear someone to ask, “Do you know Web 2.0?”. (more…)

Although Steve Krug’s book Don’t Make Me Think: A Common Sense Approach to Web Usability has been around for years, its not one all website owners are aware of. This is an outstanding book that doesn’t require technical know-how.

Who is this book for? EVERYONE involved in the creation of a website. That includes you website owners, project managers, and any of the other non-techies and non-artists who will be involved on the project. This information can save you a lot of headache and learning things the hard way. It will also save you arguing with your experienced web designer who already knows the principles this book covers. (more…)

As some of you know (or possibly don’t know!) I am pregnant with twins, due to deliver in October.

No need to worry about your websites; I still have a business to run.

So here’s how this will work for a couple of months after the kids are born. (more…)