The Internet Is Real and Your Customers Know How To Use It

A video was released just a few days ago by musician Dave Carroll about his frustrating encounters with United Airlines policies and customer service. Apparently, United broke an expensive guitar and the airline refused to replace it or reimburse him. In his final encounter with a United employee, Carroll told the airline representative that he would write 3 songs about his bad experience. So he did.

Mr. Carroll became a media sensation and has been overwhelmed with support, with even Oprah’s people calling him.

By the next day, the musician was contacted by United who made an offer to correct the situation.

And what does this have to do with you and your business? Everything.

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