Who Is Your Target Audience?
Tuesday, March 3rd, 2009Creating a web site involves a lot of factors. For many business owners and managers, the volume of information out there is overwhelming. Many well look at the latest trends and/or what their competition does, and run with that. Often, a design is chosen simply on what is appealing to the person calling the shots.
But what if the trends or competition is wrong for you? Or what if you just aren’t sure what approach to take? And are you 100% sure your customers share your taste?
When in doubt, think about your target audience. Who is your target demographic? What kind of person does your organization cater to?
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